Selling retail products is more challenging than ever with a multitude of choices, increasing online shopping trends, and disruptions in the supply chain. To succeed, mastering effective techniques to assist customers and close sales is essential.

Join our dynamic class, "The Power of Retail," where you'll delve into proven strategies for boosting retail sales. Learn how to promote products effectively to maximize sales, persuade customers, and overcome objections to increase profit margins, and master confident, finesse-filled closing techniques. Discover how setting SMART goals can guide your efforts and track progress while leveraging sales data and reports for informed decision-making. Expand your knowledge and refine your skills in the art of selling. In this class, you will learn: How to build your retail sales, Sales Techniques to Increase Profit, Closing the sale, SMART Goals, Reports, and Records Tracking.

Katherine Martin brings over 40 years of experience in the personal care industry. She has managed salons and spas, owned a salon, served as a technical educator, taught at top cosmetology schools, and worked in research and development at Estee Lauder’s Aveda.
With a Bachelor of Science in Business Management from the University of Northwestern, St. Paul, a Master Project Manager certification, and licenses as a Cosmetology Instructor and Master Stylist in Minnesota, Katherine excels in organizing, educating, and creating efficient processes. She is eager to support salon and spa professionals with education, business support, advocacy, and resources.

REGISTRATION:  $89
SSPA MEMBERS: $69