Salon & Spa Professional Association
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Power of Retail 06/17/2024
Monday, June 17, 2024, 1:30 PM - 5:30 PM CDT
Category: Professional Practice Class


JUNE 17, 2024, 1:30 - 5:30PM

Salon and Spa Professional Association
The Knowledge Loop
2626 East 82nd Street, Suite 103
Bloomington, MN 55425

A Professional Practice CE Course for All Licensees

About the Class

Selling retail products is tougher than ever!  There are hundreds of products to choose from, online purchasing has skyrocketed, and you are dealing with supply chain disruption.  Now more than ever we need to focus on the techniques involved in providing our guests with answers and making the sale.

In this dynamic class, we'll open your mind and expand your knowledge as we explore proven techniques for boosting retail sales. Here's what you can expect to learn:

Discover strategies for promoting retail products to maximize sales potential. Learn sales techniques and tactics to persuade customers, overcome objections, and ultimately increase your profit margins. Master the art of closing a sale with confidence and finesse. Explore different closing techniques and learn how to seal the deal with every customer interaction.

Set your SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals to guide your retail sales efforts and track your progress effectively. Learn how to set realistic targets and measure your success. Understand the importance of tracking sales data and maintaining accurate records. Understand the significance of monitoring sales data and leveraging reports to make business decisions. Set your goals and learn to leverage reports to gain insights into customer behavior, identify trends, and make informed business decisions.

Open your mind and expand your knowledge as we explore the art of the sale in “The Power of Retail.”
Katherine Martin  has more than 40 years of experience in the professional personal care industry including:
     - Managing salons and spas, a salon owner-entrepreneur,
     - Technical educator and platform artist for a leading professional product manufacturer- distributor,
     - Teaching vocational cosmetology for two leading cosmetology schools,
     - Being part of the Research and Development / Regulatory team for the Estee Lauder Company-Aveda.

Katherine has a Bachelor of Science from the University of Northwestern, St. Paul, in Business Management, Master Project Manager certification, Licensed Cosmetology Instructor-State of MN, and Master Stylist. She likes to organize and educate, create processes, and develop efficiencies.  She looks forward to utilizing her creative talent and innovation to assist the salon spa professional with education, business support, advocacy, and resources.

About Registration
REGISTRATION:  $79 by 6/12/24 $89 after
SSPA MEMBERS:  $69 by 6/12/24; $79 after
REGISTER

 SSPA Cancellation Policy

Salon & Spa Professional Association, Inc. (SSPA) is a Minnesota Board of Cosmetology Approved Provider for Health, Safety, Infection Control, Laws, and Rules Courses. SSPA manages all trainers, course content, and attendance records.


Contact: 952.925.9731